Visit Franklin Business Cards
In early 2017, I was tasked with creating a new, more cost-effective business card for Visit Franklin. While the letterpress cards we formerly had left a great impression, our staff had grown from just five people to 13 in just three years and we needed a more cost-effective solution.
My goal was to create a card that still stopped people and made them say "Oooh, this is nice." but with the lower price point and the flexibility to order more often.
Visit Franklin represents all of Williamson County, TN. We are home to Pilgrimage Music & Cultural Festival, the first-ever Great American Main Street designated by the National Trust for Historic Preservation and a Civil War battlefield, all while being surrounded by show-stopping scenic beauty.
Because we cover so much ground, I wanted to create a card that allowed us to showcase all of our different markets. Moo allowed me to use Printfiniti while keeping costs low but still maintaining a high quality.