National Americana Month
As part of an initiative to expand Visit Franklin’s Rooted in Americana brand, the Visit Franklin team created National Americana Month as part of Day of Calendar. During the month of September, Americana music and American culture were celebrating in Franklin, TN with events ranging from Pilgrimage Music & Cultural Festival to The Great Americana BBQ Festival.
I was charged with creating a brand identity for the national month that could extend beyond Franklin and be used by other destinations looking to celebrate the month. Using the outline of individual states, I was able to create a logo that could be changed based on location.