National Americana Month
In 2017, Franklin, TN was honored with hosting the first ever National Americana Month, appointed by Day of Calendar. I led the team in branding the month of September as National Americana Month and curating live music and Americana events in Franklin and Williamson County, TN.
I took inspiration from hand-painted signs and tried my hand at hand-lettering We also wanted to put a spin the classic "Red, White, and Blue" and come up with a refreshed color palette that was a little nostalgic but still encompassed the patriotic pride.
In addition to branding the month for our purposes, we also created a brand kit for other communities looking to get involved in the future. We hope to continue to celebrate National Americana Month in years to come with great programming like Pilgrimage Music & Cultural Festival, which takes place each Septemeber at The Park at Harlinsdale Farm in Franklin, TN.
Some ideas, like this street banner, have yet to come to fruition, but we hope to see them hanging in Downtown Franklin in 2018.