I create brands that attract better-fit clients (and actually fit you).

Ever felt like your brilliance is being buried?

By one-size-fits-all advice—every post, podcast, and “proven system” promises growth—if you just add one more thing.

‍Spot on? Ask me how I know…

I’ve monetized, productized, optimized—done all the “izeds” I thought I should because they looked like progress. But all it did was scatter my focus, stretch me thin, and blur people’s understanding of what I actually did for a living.

The irony? I’ve spent my career helping founders build clear, connected brands. I knew exactly how alignment should look—but when it came to my own business, I was too deep in it to see the gaps.

From the outside, everything looked successful. But behind the scenes, my offers, messaging, and marketing were pulling in different directions. You know that saying, “Do as I say, not as I do?” Well, I was living it.

So I did what I do for my clients: stepped back and applied brand strategy to my own business. I reconnected my positioning, messaging, and marketing to the same foundation, so every part finally started moving together.

That’s what I help founders do now: connect the dots between their brand and their business so decisions feel clear, marketing feels doable, and growth actually fits.