A 2-month, collaborative approach to developing your brand positioning, differentiation, messaging, and more.
Brand Kickstart is designed to help service-based business owners develop a deep understanding of what their brand is and how they show up in the world. Whether you're building a business from scratch or refining and aligning what's already there, this collaborative approach will give you a tailored brand and marketing strategy that matches your time, energy, and talents.
With five one-on-one workshops, a reflective workbook to help you think deeply, and my decade plus of brand-building experience, we'll work together to build a brand and operationalize it so it supports real business growth.
Attract better-fit, well-paying clients who value your work and unique point of view.
Position your business as the best-fit solution for your ideal clients or customers.
Build habits that help you consistently market your business without the burnout.
Brand Kickstart is exclusively designed for service-based business owners and founders who've proven their offer and are ready to bring their brand up to speed. It's ideal for you if:
Brand Kickstart isn't a course or asynchronous program that sits in your inbox gathering dust. It's a focused, guided-reset that sets the foundation for your next stage of growth.
Brand Kickstart is a 2-month engagement that brings structure to your brand (and brain)! You'll think deeply to clarify your audience, positioning, and messaging, then I'll show you how to apply all your great ideas across your marketing and decision making.
Brand Kickstart is a collaborative strategy approach that helps you gain a deep understanding of your brand and how it impacts your business. Over two months, you'll get:
Through five 1-on-1 teaching sessions, you'll learn about the different elements of your brand—audience, competitors, positioning, differentiation, personality, messaging, and more.
You'll utilize a customized workbook to define your brand foundations and identify what is (great!) and isn't (gasp!) already working.
With your detailed strategy documentation in hand, we'll work together to define priorities and take a mix of big and baby steps to bring your brand to life.
Let's get to know each other make sure we're a match! Fill out the form below to get started.
Got a question? Check out these FAQs.
Here are the answers to some of your most frequently asked questions!
Your investment covers all personalized one-on-one strategy sessions, a comprehensive and tailored brand strategy document that includes your ideal client personas, competitive analysis, strategic positioning, brand personality framework, key messages, and marketing recommendations. It also includes detailed feedback and support over two months of work. The price does not include ongoing support after the program ends, but we can discuss additional support options if needed.
This program is designed to provide you with the foundational tools you need to build your brand in a short time period. If you feel you need additional support beyond the initial engagement, we can discuss ongoing brand advisory.
While this program focuses on creating the strategy, implementation largely depends on your commitment and ability to take action. Month two is largely focused on actualizing your brand strategy with my expert support, coaching, and advice.
The assignments are designed to help you build your brand step by step, and completing them will ensure you get the most out of the program. I recommend setting aside 3-4 hours per week to dedicate to this work during the first month. This will allow you to stay on track and make meaningful progress. It’s important to maintain momentum and complete the work within the program timeline to ensure a successful outcome and to avoid any delays.
All assignments need to be completed by the end of Week 4 so I can compile your final brand strategy in Week 5. If the work isn't completed by Week 4, I will still invoice for the program, but the final brand strategy will not be compiled until the work is finished. The program ends after two months, so by committing to stay on track, you'll ensure you get implementation support. If the work is not done at the end of month two, the program will end, or you can add an additional month for $2,000.00.
The deliverables are highly customized to your unique business and brand. While I’ll be using templated frameworks to guide the process, everything in your finalized strategy will be tailored to fit your specific business goals, audience, and market.
This program is perfect for founders and solopreneurs who might be in the early stages of figuring out their ideal client or how to refine their brand. If you’re not yet clear on these areas, that's okay! One of the first sessions will help you uncover this critical information. The only pre-requisite is that you know your offer and how you serve clients.
I’ll guide you through a structured process to define your ideal client (and all your other brand elements) to help you move forward with a clear, actionable strategy. Whether you’re just starting to build your brand or looking to refine it, this program is designed to help you dig deep and gain clarity. We’ll work together to look at your brand with fresh eyes, so you can create a strong foundation that resonates with your ideal audience.
The program’s primary outcome is a well-defined brand strategy and momentum toward building outcomes. Brand-building takes time, and with Brand Kickstart, you’ll have a clear roadmap to structure that time, including better-targeted marketing efforts and more effective messaging.
This program is ideal for businesses in the first 1-3 years of operation who are looking to establish a clear brand foundation. If you’re a service-based business owner who feels overwhelmed by branding or marketing, this program will provide you with the clarity and structure needed to move forward confidently. If you’re still refining your product or service, it might be worth considering whether a different program or service better suits your needs.
The program is focused primarily on branding, as it aims to create a cohesive brand strategy that you can use to attract the right customers. However, the marketing recommendations provided will be based on that strategy, helping you to take the right next steps in reaching your audience through the right channels.
During the program, I’ll be very hands-on in reviewing your work between sessions, providing feedback, and refining your brand strategy. We will speak via video call once a week and you’ll have ongoing access to me via email. You’ll have my full support throughout the process.
Yes! Your brand strategy should inform every part of your business. Whether you’re building a sales process, hiring support, or launching a new campaign, your brand strategy acts as a guide to ensure clarity, alignment, and consistency across all touch points. It helps you make decisions faster and communicate more effectively—internally and externally.
Brand Kickstart isn’t just about what’s working now—it’s built to support the kind of business you’re building for the future. Throughout the program, I’ll continue to guide our conversations and discussions through the lens of your goals, ensuring all of our actions keep us on the right path (with a little wiggle room for side quests).
