A 12-week brand strategy process to help you get off the marketing hamster wheel and build a brand your customers love.
The branding process begins with a half-day workshop to identify your brand narrative so you can lean into your competitive edge.
You’ll gain a brand and messaging blueprint that helps you make waves in your industry and stand out to your ideal customers.
Execute your brand strategy through tactical plans and expert guidance that helps you capitalize on your best brand opportunities.
Your brand transformation begins with a half-day Brand Insights Workshop, where we’ll work together to understand all the nooks and crannies of your business (yes, even that one cabinet you can’t reach—but lucky for you, I’m 6’0)! This in-depth discussion will shape your brand positioning and identify the key attributes that make your brand unique. I’ll also conduct thorough research on your existing brand presence to assess how you are currently perceived and to identify initial marketing opportunities.
Following our workshop, I’ll compile my findings into a comprehensive document that outlines your brand’s positioning and messaging strategy. This document will serve as a blueprint for all your brand touch points and help you identify the opportunities that will ignite your business growth—and torch the ones that don’t. With this guide, you’ll be able to maintain a clear and consistent message that will let you zig where your competitors zag and help you make meaningful connections with your audience—by speaking to the things that matter to them.
You’ve got a plan—now what? I’ve designed the brand activation phase to take the training wheels off and enable you to get to work building your brand. Through weekly consulting calls, you’ll get expert guidance, introductions to top-tier creative partners, and a detailed roadmap that outlines step-by-step actions to help you grow your business through branding. You can expect accountability and clear documentation that will help you navigate real-world scenarios you’ll face as you navigate the vast world of business ownership and marketing.
This 12-week intensive is designed to help you get off the marketing hamster wheel and build a brand you and your customers love.
The branding process begins with a half-day workshop to identify your brand narrative so you can lean into your competitive edge.
You’ll gain a brand and messaging blueprint that helps you make waves in your industry and stand out to your ideal customers.
Execute your brand strategy through tactical plans and expert guidance that helps you capitalize on your best brand opportunities.
A personal concierge gets her own free time back by outsourcing her brand.
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