Brand Strategy, Brand Identity
Kennedy Consulting Services
A buttoned-up (but make it fun!) brand for an organizational change management firm.
Tricia Kennedy, owner of Kennedy Consulting Services, LLC, was seeking guidance for her new company. Organizational change management is complicated—to say the least—and she was looking to simplify her language to speak to her target audience. She enlisted help from Jamie to create a brand strategy that would guide her to create content (including a book!) to help organizations embrace change.
Jamie created a buttoned-up brand identity that symbolizes growth and change. She included a gradient pattern to elevate and modernize the look and incorporated warm and vibrant photography to bring the brand to life.